Microsoft Dispose Nokia Brand for Lumia and Asha

ilustration: Nokia Lumia with Microsoft Logo

Webpostline.com - Microsoft as the giant company of software reportedly will dispose Nokia's brand for several products of Lumia and Asha in the future. Microsoft is predicted to use their label on Lumia and Asha.

Both are likely turn into Microsoft Lumia and Microsoft Asha, and present to be the future smartphones replace Nokia. Both are likely turn into Microsoft Lumia and Microsoft Asha, and also present to be the future smartphones replace Nokia. As we know that Microsoft has acquired Nokia worth 5.4 billion Euros, and obtain a full control over trademarks of Asha and Lumia.

But not just that, Microsoft is still using a brand of Nokia for featured phones outside the group of Asha and Lumia, because both companies have made a license agreement in using Nokia brand for ten years.

Nokia itself has recently introduced a maps service called "Nokia HERE" where Microsoft has been rumored pay Nokia to use this maps service for applied on Lumia smartphone for four years.

Microsoft's acquisition of Nokia is a slightly different with Google when acquire to Motorola. As we know, after the acquisition of Google to Motorola, none of Motorola's brand products replaced by Google brand.

However, in Nokia acquisition, Microsoft is considered as a strategic plan to develop the market of Window Phone Smartphone and build an established business network.

Quoted from Phone Arena, if Microsoft starts planning to replace the brand of Nokia for Asha and Lumia Smartphones, it could be the end of Nokia gait that ever dominate mobile phone sales in the world for 14 years.
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