First up, new changes for the SEO
It looks like a new SEO coming in 2014 will have a huge impact on the optimization of your online store. Like it or not; in fact the new SEO not only fixed on the power of keywords and rankings, but shifted to how you can engage with your audience. This means that SEO focus on content optimization.
The year of social media marketing
"Be social" is a word that quite reasonable to optimize your web store in 2014. Social media marketing is an excellent method to grow your business as long your audience grows. Social media platforms will have an important role of organic search visibility for conversions.
Content marketing is still ruling
Content marketing is a classic marketing method, but still powerful for 2014. You don't have to write by yourself, hire an expert content author is the best way to make sure everything is working. Focus on writing an original and unique content is much more important than thinking about keywords density.
Well, it all is the prediction that might be a consideration for how you prepare your marketing strategy by 2014. Next year is the audience optimization period that requires deeper marketing interacts with the audience. So, You can no longer rely on the power of keywords to optimize your online store.